[Warning: contains discussion of sexual and domestic violence, gaslighting, and disingenuous infiltration of communities by abusers (macktivists) co-opting the language of consent; mention of intra-community violence.]
Last week, two articles caught my eye.
First, let’s talk about this:
No More, the NFL’s Domestic Violence Partner, Is a Sham – Diana Moskovitz examines how several brands have decided that the reason why domestic and sexual violence persists is because these issues “don’t have a strong enough brand. So, to help get America talking about these issues, the brands created a brand, and partnered with other brands to promote this brand.” Upon asking their marketing director, Virginia Witt, to estimate how much money No More had raised for non-profits, the answer she received was… well, you can read it yourself at the link, but I think her assessment below says it all:
“Read generously, this is just marketing jargon (“brands … an asset … consumer engagement”) wrapped around an admission that no one has any idea whether or not No More actually does anything tangible for groups fighting domestic violence and sexual assault. Taken at face value, as it probably should be, it suggests that the measure of success for No More isn’t whether it actually directs new funding to, say, hotlines, shelters, and lawyers, but whether those who are already fighting domestic violence use No More branding in their own fundraising operations.
I took the No More pledge on their website. Since then, the only thing I’ve received from them is an email from Randel asking me to please share their advertisement on Facebook.”
Ah, yes. Facebook Activism. Because sharing something on Facebook for others to automatically click “like” without even reading is clearly the most effective way to promote real engagement with anti-violence work, and genuine support to survivors.
The idea that a brand is all that’s needed to get others to care, rather than something that is just there for others to adopt in order to look like they care, is so incredibly vile to me.
A Cardassian torturer famously tried to gaslight Captain Picard. His direct approach didn’t work. Successful campaigns are usually more subtle, and sustained for longer.
Why? Because it’s exactly the sort of thing that makes it easier for abusers to gaslight their victims.
Gaslighting is a tactic of presenting false information with the intent to confuse a person, and convince them that their accurate observations are wrong. Persistent, long-term gaslighting campaigns can really make someone feel like they’re going crazy, and severely cripple their ability to trust their own discernment.
No More’s logo requires absolutely no commitment to actually fighting domestic and sexual violence. Sporting it can make you look more saintly, and probably would make you feel good since it gives you the impression that you’re doing something, but it pretty much means nothing. But looking good—and silencing critics—is all the NFL cares about. This is an intentional marketing strategy meant to keep people just satisfied enough that they won’t dig too deep.
Can we really expect perpetrators—especially those who like football—to just ignore this potential tool for silencing their victims? I think not. I think some will use it to perpetuate. I think they’ll use it to project an image of caring about domestic violence and then turn around and say that what they’re doing can’t be real violence, because a person who “cares” about stopping such violence can’t be a perpetrator of it.
Which brings me to article #2.
This one is titled, What Happens When a Prominent Male Feminist is Accused of Rape? It relates the story of a group of feminists coming together to expose self-proclaimed “male feminist” Hart Noecker. It describes how he co-opted feminist discussion of consent, and used it to gaslight his victims: Continue reading →